Wednesday, 9 May 2012

Evaluation - "What kind of media institution might distribute your media product and why?"

A massively important part of distributing a film is finding a distribution company to get the film out there and publicise it for us, so that it can be acknowledged by the public. As appealing as the concept of travelling town to town to show the film ourselves may be, it's certainly isn't the best way to earn a good profit from it.

There are several thing we will need to take into account when deciding which company to pitch our film to -

  • The appeal of our film - if the company has a history of distributing comedy films aimed at teenage kids, they're more likely to buy into our film than say, a company known for distributing Bollywood films.
  • The size of the appeal - we need a company who will be able to push our film to the largest possible audience. As the film has a fairly mainstream appeal in the UK we'd probably benefit from a larger British company; we probably wouldn't have much luck pitching to a major American company as it's more than likely they wouldn't 'get' our film.
  • What they could offer - It's fair to say that if we haven't heard of any existing films a company distributes, they're probably not the best at marketing/promotion. We need to find an institution who are efficient at creating public knowledge of their films, as we want our film to reach the largest possible audience.
As I'm constantly reminded, long paragraphs tend to be seen as dull, so for the sake of making this more simple to interpret, I'm going to compare these in grids. (Click to see these in their larger, high resolution beauty)... 

From these three companies I feel we would be best to pitch to Entertainment Film Distributors, on the basis that they are more likely to be open to our film's concept. This is because of the British influence behind our film which can be seen clearly in the style of humour used throughout - it would have much more of an appeal to a British audience, so EFD would benefit more when they try to market the film in the UK than one of the American companies would when they try to market internationally.

Should this not be possible out of the American firms I believe we'd have more luck with Warner Bros.; their back catalogue shows a huge range of films, some of which appear to have content produced outside of America (heck, they have some Japanese material in the form of their Pokémon/Yu-Gi-Oh material - it is the 4Kids dubs they've distributed but the Japanese influence is still somewhat visible). This shows that they may be open to distributing a film like ours which originates outside of America.


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